9/11 terrorist featured in awkward ad

Turkish hair removal company, Epila has accidentally used 9/11 mastermind Khalid Sheikh Mohammed to promote its hair removal products.

Khalid Sheik Mohammed in his hairy heyday. Source: AP

A COSMETICS company has used a photo of the terrorist behind the 9/11 attacks in an advert for a hair removal product.

The Turkish firm published the image of the hirsute Khalid Sheikh Mohammed along with the slogan: "That hair will not shed itself."

The former senior al-Qaeda officer is seen looking unshaven and red-eyed, his chest and back hair sprouting out of a scoop-necked white T-shirt.

The company that produces Epila said it had not realised the photo showed the notorious terrorist, who is currently incarcerated in Guantanamo Bay.

Mehmet Can Yildiz told the Hurriyet Daily News the firm had found the image on Turkish social network Sozluk.

"We didn't know that he was a terrorist," said Mr Yildiz. "This image is in popular use in Turkish memes on the internet. Most were related to insomnia.

"The guy is quite hairy, so we thought his body was a good fit for our ad.

"We didn't want to imply anything political. We didn't know that it could become an international story. I repeat: We featured him for his hair, not terrorism."

It is not the first time that a Turkish advert has used questionable imagery to promote a product.

Two years ago, a TV commercial for shampoo featured footage of Adolf Hitler with the words: "If you're man, you use Biomen."

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