Yes world, we're alive: Tourism Australia

A look at the Tourism Australia Facebook page that reassures concerned overseas fans that the Mayan apocalypse hasn't happened and they should head Down Under. Source: Supplied

THE world's eyes turned to Australia overnight to see if the country was still here, with people around the globe figuring if the world was going to end we'd know about it Down Under first.

Tourism Australia's Facebook page was flooded with more than 1000 posts such as "Any survivors?" and "Are you guys still alive?" as December 21 - the last day of the Mayan calendar - hit.

This morning Tourism Australia posted a reply saying "Yes, we're alive", which resulted in more than 100,000 "likes" and more than 10,000 comments.

Technically, however, the world isn't set to end until 10.12pm Australian eastern daylight time tonight.

All the extra attention helped the See Australia page reach more than four million fans overnight, cementing its position as the largest tourism destination page in the world.

Tourism Australia managing director Andrew McEvoy said it was a busy morning for the team.

"With so many predictions that the end of the world is near, and with so many fans of our country around the globe, we reckon we owe the Mayans a bit of a pat on the back for helping push our Facebook page through the four million fan milestone," he said.

"We'd like to reassure our fans around the world that Australia is very much alive and well, and still the perfect place for a holiday."

Launched four years ago to promote Australian holidays, the page reached two million fans in January thanks to a video of the New Year's Eve fireworks on Sydney Harbour.

Mr McEvoy said the Facebook page was a powerful marketing tool, allowing Australian tourism operators to showcase themselves to the world.

In August it launched a new app on the page which allows travellers to tap into their network of friends for inspiration and ideas to plan and make the most of a holiday in Australia.

Tourism Australia is also the most followed destination page on Google+ and Instagram and is active on Twitter and major Asian social media platforms Weibo and Tudou.

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