Advertising pulled by prank station

Written By Unknown on Sabtu, 08 Desember 2012 | 20.01

2DayFM says they're confident no laws were broken following the death of a nurse after a royal baby prank.

  • All advertising on 2Day FM "suspended indefinitely"
  • 2DayFM hosts off air and show axed "until further notice"
  • Anger grows after nurse found dead in apparent suicide
  • Jacintha Saldanha victim of radio duo's prank call
  • Broadcasting watchdog to quiz station

ALL advertising on 2Day FM has been suspended indefinitely after a nurse duped by a show's presenters in a prank call was found dead in an apparent suicide.

A spokeswoman for Austereo, Sandy Kay, confirmed to AAP that there would be no advertising on 2Day FM over the weekend as the fallout from the prank call to London's King Edward VII Hospital continued.

"We have suspended advertising at least until Monday on that radio station in Sydney out of respect to advertisers until business issues can really be addressed,'' Ms Kay said on Saturday afternoon.

"Advertisers obviously have panicked, I'm sure it will all settle down.''

She said the company would reassess the situation on Monday when it has had time to "regroup''.

Two Sydney radio hosts stand down after the death of the UK nurse at the centre of a recent hoax call.

Earlier supermarket giant Coles and Telstra pulled advertising from 2Day FM as the fallout from the royal prank call continues.

Coles announced on Saturday morning it had informed the station's management it would be removing all its advertising from the station as soon as possible.

"We understand Australians are clearly angry and upset by what appear to be tragic consequences of the 2Day FM UK hospital prank,'' Coles said on its Facebook page.

"We have instructed 2Day FM to remove all Coles group advertising from the station.''

A London nurse tricked by radio jocks during a prank call has been described as popular after her death.

A spokesman for Telstra said the telco has suspended  "advertising on the station until an investigation into the issue has concluded''.

It is believed Optus and Woolworths was reviewing the situation and sought an explanation from 2Day FM.

The radio show responsible for the royal prank call gone tragically wrong has been axed until further notice, and the presenters are "shattered'' after the victim's death, the station says.

Southern Cross Austereo CEO Rhys Holleran this afternoon told reporters he expressed the company's "deep sorrow'' after a hoax call made by Sydney 2Day FM presenters Mel Greig and Michael Christian was linked to nurse Jacintha Saldanha's apparent suicide on Friday.

Police officers stand outside the King Edward VII's hospital following the death of a nurse who took a hoax call concerning the Duchess of Cambridge's treatment. The nurse, named as Jacintha Saldanha, was one of two hospital staff who were responsible for inadvertently revealing details of the pregnant duchess's medical condition to two Australian DJs. Picture: Oli Scarff/Getty

The pair were taken off air after the tragic news broke and Mr Holleran could not confirm when the show would return.

"Southern Cross Austereo and the hosts have mutually decided that their show will not return until further notice out of respect for what can only be described as a tragedy,'' Mr Holleran told media in Melbourne today.

"Southern Cross Austereo is committed to working with authorities in any investigation into this tragedy. Our primary concern is for her (the nurse's) family. This is a tragic event that could not have been reasonably foreseen.''

Mr Holleran said he was satisfied the company's procedures surrounding prank calls had been met but would not detail what they were.

A coroners at the nurses accommodation block where nurse Jacintha Saldanha was found dead. AFP PHOTO / CARL COURT

In a separate move, Australia's broadcasting regulator says it will be quizzing the owners of 2Day FM over the incident.

Sydney 2Day FM presenters Mel Greig and Michael Christian have been taken off air after their prank call to London's King Edward VII Hospital was linked to the death of respected nurse and mother Jacintha Saldanha, 46, on Friday.

The hospital was treating the Duchess of Cambridge for acute morning sickness.

The NSW Nurses and Midwives' Association (NSWNMA) slammed radio station 2Day FM for its role in a prank call linked to a nurse's death.

Royal prank: Invasive Aussie radio hosts Mel Greig and Michael Christian. Picture: AFP Photo / Southern Cross Austero

In an open letter to 2Day FM, NSWNMA general secretary Brett Holmes said the "stunt'' would have had "very serious professional consequences'' in the Australian context.

Mr Holmes said in the NSW context a nurse could have faced numerous disciplinary proceedings for answering such a call, including action by the Health Care Complaints Commission.

"Nurses and widwives must comply with strict professional and legal obligations in terms of patient privacy,'' Mr Holmes wrote.

"Such a call, with similar outcomes at an Australian health facility, irrespective of who the patient was, could have serious legal and professional implications for the nurses, midwives or any other health worker involved.''

Ms Saldanha's apparent suicide provoked a massive social media backlash against Greig and Christian, with many on Twitter and Facebook accusing the pair of "having blood on their hands".

But the chairman of Beyond Blue, Jeff Kennett, has expressed concern for the presenters, and said Australians should support rather than crucify the pair for a prank made in good faith.

The broadcasting regulator says it will be talking to the licensee of the radio station which broadcast the prank call.

The call by Sydney 2Day FM presenters Mel Greig and Michael Christian, who pretended to be the Queen and Prince Charles, has been linked to the death of the nurse they first spoke to, Jacintha Saldanha.

Police said there were no suspicious circumstances surrounding Ms Saldanha's death and it's believed she took her life.

The chairman of the Australian Communications and Media Authority (ACMA), Chris Chapman, issued a statement on Saturday saying the authority "does not propose to make any comments at this stage, but will be engaging with the licensee, Today FM Sydney, around the facts and issues surrounding the prank call''.

Mr Chapman added: "These events are a tragedy for all involved and I pass on my heartfelt condolences to the family of the deceased nurse in London.''

Ms Saldanha, 46, a mother of two, was unable to be revived after being found unconscious at a nurses' accommodation block near London's exclusive King Edward VII Hospital.

Police said the death was "unexplained" and have launched an investigation, but "the death is not being treated as suspicious at this stage".

Her husband, Ben, and two children - a boy, 16, and girl, 14 - have been informed.

The Duke and Duchess of Cambridge said in a statement they were "deeply saddened" by the news, adding: "Their Royal Highnesses were looked after so wonderfully well at all times by everybody at King Edward VII Hospital, and their thoughts and prayers are with Jacintha Saldanha's family, friends and colleagues at this very sad time."

A Palace spokesman said the couple had not made a complaint about the prank call.

The grieving family said: "We as a family are deeply saddened by the loss of our beloved Jacintha." 

Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14 or Suicide Call Back Service on 1300 659 467.


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